Social Media Marketing
Turn ad spend into a predictable stream of qualified leads
Most businesses that have tried social media ads before have one thing in common: they feel like they wasted money. The reason is almost always the same, poor targeting, generic creative, and no conversion tracking. We fix all three. Our data-driven campaigns are built to generate leads at a cost that makes sense, then optimized continuously to improve that cost month after month.
For campaigns shaped around the Sri Lankan market, explore our social media marketing in Sri Lanka.
What's Included in Our Social Media Marketing
Everything you need. Nothing you don't.
How Our Social Media Marketing Works
A clear, proven process. No surprises.
Ready to get started?
Tell us what you need and we'll reply within 24 hours with a tailored proposal. No obligation.
Get a Free Consultation+94714117177No commitment. No hard sell. Just a conversation.
“MetaXell transformed our online presence completely. Within three months we saw a 400% increase in organic traffic.”
Why Social Media Marketing Matters for Your Business
The real-world outcomes our clients experience, not just features on a list.
Reach Exactly the Right People
Social platforms hold more targeting data than any other advertising channel. We use that data to put your offer in front of people who match your ideal customer profile, not just anyone with a phone.
Every Dollar Tracked and Justified
We set up full-funnel tracking before we spend a single dollar. You'll always know your cost per lead, cost per acquisition, and what's actually driving revenue, not just clicks.
A Lead Generation System, Not a One-Off Campaign
One-off ad campaigns don't build businesses. We build and optimize campaigns that consistently generate leads at predictable cost, creating a reliable, scalable sales pipeline.
Social Media Marketing FAQs
Everything you need to know before getting started.
We tried Facebook ads before and it didn't work. Why would it be different?
Most failed social ad campaigns suffer from one or more of three problems: targeting too broad an audience, creative that doesn't stop the scroll, or no proper conversion tracking. We address all three systematically before spending your budget. We also run structured A/B tests to find what actually works for your specific offer and audience.
How much should we budget for ads?
We recommend a minimum ad spend of $500/month to generate enough data for meaningful optimization. Our management fee is separate. We'll recommend a budget based on your goals, market, and expected cost per lead, and we'll be transparent about what's realistic.
Which platforms do you advertise on?
We specialise in Meta (Facebook and Instagram) and LinkedIn. For many clients we also recommend complementing social campaigns with Google Ads for intent-based search capture, we can manage both.
How long before we see results?
The first 2 to 4 weeks are a testing phase where we gather data on what's working. By weeks 6 to 8 most campaigns reach consistent performance. We're transparent about this, and we show you what the data is telling us throughout.
How do you measure return on investment?
We track the complete path from ad impression to conversion using Meta Pixel, CAPI, and UTM parameters. Where possible we attribute revenue directly to campaigns. You'll see cost per lead, lead quality indicators, and where the budget is actually delivering returns.
Still have questions? We're happy to talk it through.
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