Privacy Policy

1. Who we are

MetaXell provides a website and a web based analytics platform that can connect with services such as Google Search Console and Google Analytics to help users understand performance trends, run technical audits, and track keywords.

Controller: MetaXell
Contact email: privacy@metaxell.com
Business address: [Add your business address here]

2. Scope of this policy

This Privacy Policy explains how we collect, use, store, and share information when you:

• Visit metaxell.com
• Create an account or use the MetaXell app at app.metaxell.com
• Connect third party accounts (for example Google Search Console and Google Analytics)
• Contact us

3. Information we collect

3.1 Information you provide

• Account information such as your name, email address, and login credentials (or sign in identity) when you create an account.
• Support requests and any information you include when you contact us.
• Approval and access details where sign ups may be manually approved before access is granted.

3.2 Information collected automatically

• Device and usage data such as IP address, browser type, pages viewed, and timestamps.
• Cookies and similar technologies used for essential site functions, security, and preferences.

3.3 Information from connected third party services

If you choose to connect third party services, we may receive and process data from those services in order to provide the platform features. For example, when you connect Google services we may process:

• Google Search Console data such as search queries, clicks, impressions, CTR, average position, and page level performance.
• Google Analytics (GA4) data such as acquisition metrics, landing pages, engagement signals, and aggregated behavioural trends.
• Basic Google account profile information such as your email address and profile name, depending on what you consent to during sign in.

Note: Google sign in may not work inside some in app browsers due to security restrictions. Users may need to open the app in a standard browser.

4. How we use your information

We use information for the following purposes:

• Provide the service, including dashboards, keyword tracking, reporting, technical audit features, and account management.
• Authenticate users, secure accounts, and prevent fraud or abuse.
• Connect third party services and display the data you request within the platform.
• Improve and maintain the website and app, including performance monitoring and debugging.
• Communicate with you about support, service updates, and important notices.
• Comply with legal obligations and enforce our terms.

5. Legal bases for processing

Where applicable under UK GDPR, we rely on one or more of the following legal bases:

• Contract to provide the services you request.
• Consent where you connect third party services or opt in to non essential cookies (if used).
• Legitimate interests to operate, secure, and improve our services, provided those interests are not overridden by your rights.
• Legal obligation where we must comply with applicable laws.

6. Cookies

We use cookies and similar technologies for essential functionality such as authentication, security, and preferences. We may also use analytics cookies to understand how the site and app are used and to improve the experience.

You can control cookies through your browser settings. Disabling some cookies may affect the functionality of the site or app.

7. How we share information

We may share information in the following situations:

• Service providers who help us host, operate, and secure the platform (for example hosting, database, email delivery, error monitoring).
• Connected third party services where you request an integration (for example Google APIs) and the sharing is necessary to provide the feature.
• Legal and compliance where required by law, court order, or to protect rights, safety, and security.
• Business changes such as a merger, acquisition, or asset sale, where information may be transferred as part of that transaction.

We do not sell personal data.

8. Data retention

We retain personal data only for as long as needed to provide the service, meet legal requirements, resolve disputes, and enforce agreements. Retention periods vary depending on the type of data and how it is used.

• Account and profile data is kept while your account is active.
• Connected service data is retained according to your usage and configuration, and may be removed when you disconnect the integration or delete your account.
• Logs and security records may be retained for a limited period for safety and troubleshooting.

9. Security

We use appropriate technical and organisational measures designed to protect information against unauthorised access, loss, misuse, or alteration. No system is completely secure, so we cannot guarantee absolute security.

10. International transfers

Our service providers may process data outside the UK. Where this happens, we use appropriate safeguards such as contractual protections and, where required, recognised transfer mechanisms.

11. Your rights

Depending on your location and applicable law (including UK GDPR), you may have rights to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Request data portability
• Withdraw consent where processing is based on consent

To exercise your rights, contact us at privacy@metaxell.com. We may need to verify your identity before fulfilling your request.

12. Third party links and services

The website or app may contain links to third party sites and services. We are not responsible for the privacy practices of third parties. Please review their policies before providing information.

13. Children

MetaXell is not intended for children and we do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will take appropriate steps.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post updates on this page and update the “Last updated” date above. If changes are significant, we may provide additional notice.

15. Contact

If you have questions about this Privacy Policy or how we handle data, contact:

MetaXell
Email: privacy@metaxell.com
Address: [Add your business address here]

Tip: If you also need Terms of Service, a Cookie Policy, or an App Permissions page explaining why you request Google Search Console and Google Analytics access, tell me what stack you use and I will generate matching pages in the same style.